Birla Sun Life Mutual Fund creates history
Birla Sun Life Mutual Fund has bagged the most coveted and respected industry award – CNBC TV 18 Crisil – ‘Mutual Fund House of the Year’ award for the second successive year. Birla Sun Life Mutual Fund has created history in the Indian mutual fund industry by bagging this prestigious award twice in succession for the years 2007 and 2008, demonstrating its clear focus on fund performance and product innovation.
Additionally, for the year 2008, Birla Sun Life Mutual Fund also received Debt Fund House of year award. Three of the funds also won the best fund award in their respective categories –
- Birla Sun Life Income Fund
- Birla Sun Life Short Term Fund – Retail
- Birla Sun Life Gilt Plus – Regular plan
The award is given on the basis of consistency of fund house’s performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendar year. The individual CRISIL CPR ranks for their schemes are aggregated on a weighted average basis to arrive at the final ranks for fund houses.
Mr. Anil Kumar, CEO, Birla Sun Life Asset Management Co., received the award in the presence of Mr. M.S. Sahoo, Mr. R K Nair and Mr. A.P. Kurien at a glittering function held on March 31, 2009. Mr. Anil Kumar said, “Birla Sun Life Mutual Fund has become the fastest growing fund house in India due to its strong heritage and track record of consistent performance across equity and debt asset classes. We are proud of having earned the unique distinction of being the only Mutual Fund house to have won the most coveted CNBC TV18 Crisil award for the second time in a row.”
Over the past one year the Birla Sun Life Mutual Fund, one of the India’s top 5 mutual fund houses, has registered impressive growth across parameters viz. Average AUM, distributor base, or customer base. Since January 2008, the AAUM has grown 40%, distributor base has doubled to over 26,000 and number of branches to 109. It has also doubled its customer folio base to 21.5 lakh.
Owing to strong growth momentum and demonstrative fund performance registered by Birla Sun Life Mutual Fund in 2008, it has been recognized by many institutions of international repute like ICRA, Lipper and Value Research. To name a few –
- ‘Star Fund house of the year’ award in the Debt category at the ICRA Mutual Fund Awards 2009.
- ‘Best Group in Mixed Assets Category’ Lipper Awards 2009.
- Across scheme categories, it bagged 8 ICRA and 3 Lipper awards.
- Four schemes of Birla Sun Life Mutual Fund had 5-star and 10 schemes had 4-star ratings by Value Research in February 2009.
